Jeen helps large organizations put AI to work across every team, with the governance layer enterprises actually need: credits by department, permissions that follow the org chart, and real-time reporting on spend. Born in Europe with a playful startup spirit, Jeen was getting ready to break into the US, where buyers expect enterprise-grade confidence. The brand needed to grow up without losing its warmth.

The idea: AI, arranged around you. I turned the tile mark into the engine of the system, a single module that arranges content, data, and teams, and paired it with Britti Sans, a bright, warm palette, and fluted-glass textures that turn the mess of AI sprawl into clarity. I then carried it through motion, the website and platform, social, and a US launch campaign out of home.